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Britax Free Ride Event - Purchase a B-READY stroller and get your choice of a FREE B-SAFE Infant Car Seat or Second Seat - June 1, 2013 - June 30 2013. While supplies last.

20% OFF All Konfidence Swim Jackets and Wetsuits. Until June 30th, While Quantities Last. In Stock Items Only. Online and In-Store.

20% OFF All Kozee Wetsuits for Babies and Toddlers. Until June 30th, While Quantities Last. In Stock Items Only. Online and In-Store.

20% OFF All Salus Marine Wear. Until June 30th, While Quantities Last. In Stock Items Only. Online and In-Store.

20% OFF All Snug As A Bug Sun Hats. Until June 30th, While Quantities Last. In Stock Items Only. Online and In-Store.

20% OFF Matter Company Sunscreens and 'In The Bush' Citronella Body Oil. Until June 30th, While Quantities Last. In Stock Items Only. Online and In-Store.

Britax Frontier Car Seats in the Cowmooflage, Livia and Onyx patterns are 15% OFF - In Stock Items Only - In-store and Online - While quantities Last

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$20.95

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Alex Jr. Call My Cell Phone byAlex Model # 1986•Baby's first cell phone. •Music and sound. Learn to count. •Requires 3 AAA batteries/LR-3 (included). Suitable for age: 12 month(s)

$109.95

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Alex Jr. Jumping Jr. First Trampoline byAlex Model # 1922NThis trampoline will provide hours of energy-burning bounce for the littlest one. The Jumpin' Jr. First Trampoline by Alex Toys provides great exercise for infants. The trampoline helps children develop balance and strength. It features a rubber handle and feet for a no-slip grip and foldable legs for easy assembly. The darling polka dot padded bumper pad on the Jumpin' Jr. First Trampoline is sew...

$44.95

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Alex Jr. Rolling Busy Bus byAlex Model # 1997-3The beads on the bus go round and round, and up and down, and over and under! This wooden bead maze bus is on a roll! The curvy bead maze at the top, peek-a-boo window, sliders, turning tiles, spinning gear, and wheels will keep tots learning and having fun. A great early learning toy for developing visual stimulation, hand eye coordination and cause and effect. Wooden bus features a cur...

$54.95

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Blazin' Buggy Racers byAlex Model # 29B Little buggies, start your engines! Four-tier wooden roadway and 4 colorful roll-over race cars. Start the cars at the top and watch them flip over to the next level. Provides hours of speedway fun.

$47.95

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Hopscotch - Interlocking Mats byAlex Model # 43WAlex's Hopscotch is a big bright EVA foam game board and comes with game markers. The Hopscotch is in ten puzzle pieces that that store in the included carrying case. The number pieces fit together to as a giant jigsaw puzzle to form the board. This durable hopscotch is great for hours of play indoors or outside. Product Description It's hassle-free hopscotch without the chalk! Kids can enj...

$43.95

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Hopscotch Rug byAlex Model # 43R- Bright and colorful hopscotch rug! - Nylon rug measures 76" x 24" - Includes 3 colorful beanbags - Indoor or outdoor use - Easy to roll and store Manufacturer recommended age: 3 years and up

$43.95

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Learn to Dress Kitty byAlex Model # 1491Learn to dress with Kitty! 20" (50 cm) plush cat features 11 dressing activities that help develop fine motor skills. Learn to button, snap, hook and loop, buckle, tie, zipper and more! Includes real socks and lace up sneakers!Dress and T-shirt are removable too! Suitable for age: 18 month(s) - 20" plush Kitty features 11 dressing activities to develop fine motor skills. - Brightly multi col...

$43.95

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Learn to Dress Monkey byAlex Model # 1492This toy features 11 dressing activities Kids learn to snap on straps, button, hook and loop, zipper and more This monkey helps develop fine motor skills Kids love the bright colors and different textures This cute monkey is also a great stuffed animal friend for your child Product Dimensions: 5 x 8 x 20 inches ; 15.5 ounces

$142.95

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Little Jumpers Trampoline byAlex Model # 786X- Big bouncy fun - Big soft foam handle and no-slip rubber feet - Padded frame - Easy to assemble - Holds up to 70 lbs

$35.95

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Musical Gator - Wood Music Center byAlex Model # 1497G-3Jam, sing and play with Musical Gator. It's four musical instruments in one, so your little one can be a one tot band with this wooden music center! The beautiful, bright Musical Gator includes a rainbow xylophone, 2 mallets, cymbal, drum pad and wash board. Music is an amazing way for children to develop their own creativity, learn concentration and coordination. You'll be amazed at what yo...

$35.95

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Musical Owl - Wooden Musical Center byAlex Model # 1497O-3Get ready to move mountains of sand with Super Sand Digger! Move the levers, pivot, dump and scoop again, just like a real construction worker! The molded hand grips are sized perfectly for little hands to grip the controls and operate this 'big rig'. The contoured seat and sturdy metal construction make this a sand box or beach activity that will keep 'em moving sand and constructing for hours...

$21.95

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My Art Portfolio byAlex Model # 427W•Big beautiful accordion storage case to keep all of your beautiful pictures •9 expandable pockets that hold paper up to 12"x18" (30cmX45cm) •Personalize it with a 4"x6" (10cm x 15cm) photo on the front sleeve •Measures 15"H x 12"W (38cm X 48cm) Suitable for age: 3 year(s)

$21.95

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My Number Puzzles byAlex Model # 587Set includes 10 number puzzles Helps children improve their shape and number recognition Chunky foam is durable and easy for little hands to handle Helps kids fine tune their motor skills Pieces are washable, so parents don't have to worry about staining or stickiness! 10 chunky foam puzzles! Each puzzle has a removable number puzzle piece and a corresponding number of features...

$72.95

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My Tabletop Easel byAlex Model # 22WNThis is a good first easel for any youngster Includes easel, 12: x 100 foot paper roll, 4 non-spill paint cups, 4 beginner brushes, and a removable storage tray in the base This easel is very sturdy and will last beyond childhood This easel is very easy to assemble Art activities encourage a child's imagination and learning development

$7.95

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Plastic Magnetic Letters byAlex Model # 431Have fun and learn the alphabet with these bright, colorful, magnetic letters. See how many different words you can come up with. Can be used with the ALEX Magnetic Tabletop Easel or any magnetic surface. 36 colorful uppercase letters included. - Suitable for Ages: 3+

$19.95

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Playmat byAlex Model # 47WAlex Playmat - Folding Playmat & Toy Bag All roads lead to fun! A take along play mat that folds into a toy bag. Open it up anywhere. When you're finished, pack up the toys and you're on your way! Open mat measures 36" x 36". For All ages. Open mat measures 36" x 36".

$13.95

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Ready Set Write ABC & 123 byAlex Model # 1403•Learn ABC and numbers! •It's so easy with a wipe away book. •7" x 7" (18cm x 18cm) Spiral bound pad with 19 pages and wipe away marker. Suitable for age: 3 year(s)

$25.95

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Ready, Set ABC - 123 - First Words byAlex Model # 1474-4Turn and learn! This solid wood, easel-shaped standing toy. Little hands can easily turn the wooden squares. One side shows letters and on the other side, pictures and words. Helps young children learn the alphabet, simple words and hand eye coordination. Includes 36 double-sided tiles Features first words. Wood Measures 12.5H x 10W x 5D (31.7cm x 25.4cm x 12.4cm)

$15.95

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Rub a Dub ABC & 123 byAlex Model # 612Soft foam shapes stick to the tub or tile when wet! Includes 2 multicolored sets of alphabet letters and numbers 0-9. 62 pieces in all

$13.95

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Rub a Dub Construction Squirters byAlex Model # 698NTurning bath time into a clean and "constructive" experience is easy with the Rub a Dub Construction Squirters from Alex Toys! The Rub a Dub Construction Squirters is a set of 5 construction-themed pieces, including a dump truck, cement mixer, bulldozer, roller, and construction worker. Best ofall, all of these Rub a Dub Construction Squirters pieces can squirt to make bath time even more fun! And...

$16.95

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Rub A Dub Laundry Day Fill & Spill byAlex Model # 855Play laundry in the tub - just dip the clothes in warm water and watch the stains disappear! Set includes 12 pieces of laundry set plus a laundry basket. Suitable for age: 2 year(s) and up ALEX was started in 1986 with a line of high quality basic arts and crafts products for children. Over the years, ALEX has grown and today produces over 1,000 items in expanded categories of toys: imaginative an...

$5.95

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Rub a Dub Lobster in the Tub byAlex Model # 848Forget lobster as a gourmet meal - the Rub a Dub Lobster in the Tub Bath Toy from Alex Toys makes bath time more of a sweet treat! The Rub a Dub Lobster in the Tub Bath Toy is the adorable lobster friend that kids can wind up to send swimming through the sudsy water for great pretend play while cleaning up. The Rub a Dub Lobster in the Tub Bath Toy from Alex Toys is the cute, simple bath toy that ...

$13.95

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Rub a Dub Quacky Cups byAlex Model # 833Q-6 Stack, drain and squirt 3 cups that drizzle, sprinkle and drain Little rubber duck squirter Easy gripping for little hands Just for baby bath time toys

$14.95

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Rub a Dub Sea Horse Water Pump byAlex Model # 847ALEX art supplies and craft kits conform to the highest standards and are prized for their quality, durability and imagination. A variety of products are offered, fulfilling every craft need you have, and a couple you didn't know about! Continually updating their line to open new and broader horizons of creative play, ALEX is a delight for young minds and the young at heart alike.

$13.95

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RubaDub Pirate Squirters byAlex Model # 699NKids will feel like they have found gold in the bath with the Rub a Dub Pirate Squirters from Alex Toys! The Rub a Dub Pirate Squirters is a set of 5 pirate-themed pieces, including 2 pirate figures, a shark, a cannon, and a treasure chest. Best of all, all of these Rub a Dub Pirate Squirters pieces can squirt to make bath time even more fun! And when play is done, these pieces can be stored in th...

$54.95

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Sand Digger byAlex Model # 783D-2 Get ready to move mountains of sand with Super Sand Digger! Move the levers, pivot, dump and scoop again, just like a real construction worker! The molded hand grips are sized perfectly for little hands to grip the controls and operate this 'big rig'. The contoured seat and sturdy metal construction make this a sand box or beach activity that will keep 'em moving sand and constructing for hour...

$13.95

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SEA CREATURE TUB GRIPPERS byAlex Model # 867WPackage of 6 fun and friendly tub grippers in bright colors. You get a fish, turtle, octopus, crab, whale and a duck. Removable and reusable. - Suitable for Ages: All Ages

$16.95

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Tots Art Start byAlex Model # 1851For little artists just starting out, this all-in-one art kit has it all! Peel and stick collage boards, crayons for scribbling and drawing, tons of stickers, fringe, tissue paper and more. Bright colors, fun textures and different ways to make unique art will keep your little ones engaged. Perfect for children 18 months and up to find delight in creative expression, while parents will love the no...

$14.95

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Tots Collage by Color byAlex Model # 1853-3Red, yellow, blue. Collage by color, you don't need glue! A wonderful color recognition activity for toddlers, this set has tons of brightly colored materials little hands can easily stick onto corresponding color boards. The words 'red, yellow, blue' are even printed on the boards for early word recognition! Includes printed cutouts, big buttons, crepe paper, tissue paper, cupcake liners, stic...

$29.95

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Twist & Drill Set byAlex Model # 1485-3Get you engines revved up and ready to go! Little hands can use this real battery-powered reversible drill to build 4 cars with working, spinning wheels! This drill comes with 3 interchangeable drill bits and 28 chunky plastic nuts and bolts. A great activity for helping to develop hand-eye coordination and improve fine motor skills. Includes a practice board and storage case with handle. Part ...

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