10% OFF Diono GTX Car Seats, 12% OFF Diono Monterey Booster Seats - May 17 to June 2nd, While quantities last. In stock items only, in store and online.
Car Seat Inspection Clinic - Saturday June 1, 2013 from 11am to 2pm - Mississauga Location - No appointment necessary
Britax Frontier Car Seats in the Cowmooflage, Livia and Onyx patterns are 15% OFF - In Stock Items Only - In-store and Online - While quantities Last
Alex Award-Winning Fun! It all begins with a brushstroke...It all begins with Alex! ALEX BATH TOYS ARE FINAL SALE.

1 2 3 - Touch & Feel Cards
$14.95
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1 2 3 - Touch & Feel Cards Alex 1432-6Go beyond standard flash cards with 123 Flash Cards! These flash cards promote even more learning when your little one can see and feel the cards. These double-sided cards help provide an introduction to early reading and counting skills. Each card has a different texture to help identify what the child sees. The back of each card has more interactive activities for a parent and child to explore t...
3 Boats in the Tub
$5.95
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3 Boats in the Tub Alex 822W3 colorful boats. Hook them together or stack them up. Suitable for age: 12 month(s)
ABC Stickers for the Tub
$9.95
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ABC Stickers for the Tub Alex 631WLearn your ABC's in the tub. Enjoy soft, imaginative fun for the tub with these colorful bathtub stickers packaged in reusable mesh bags that suction cup to the tub or tile walls. The chubby foam shapes are easy for little hands to hold and stick to the tub or tile when wet. - Suitable for Ages: 3+
Alex Jr. Call My Cell Phone
$20.95
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Alex Jr. Call My Cell Phone Alex 1986•Baby's first cell phone. •Music and sound. Learn to count. •Requires 3 AAA batteries/LR-3 (included). Suitable for age: 12 month(s)
Alex Jr. Jumping Jr. First Trampoline
$109.95
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Alex Jr. Jumping Jr. First Trampoline Alex 1922NThis trampoline will provide hours of energy-burning bounce for the littlest one. The Jumpin' Jr. First Trampoline by Alex Toys provides great exercise for infants. The trampoline helps children develop balance and strength. It features a rubber handle and feet for a no-slip grip and foldable legs for easy assembly. The darling polka dot padded bumper pad on the Jumpin' Jr. First Trampoline is sew...
Alex Jr. Rolling Busy Bus
$44.95
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Alex Jr. Rolling Busy Bus Alex 1997-3The beads on the bus go round and round, and up and down, and over and under! This wooden bead maze bus is on a roll! The curvy bead maze at the top, peek-a-boo window, sliders, turning tiles, spinning gear, and wheels will keep tots learning and having fun. A great early learning toy for developing visual stimulation, hand eye coordination and cause and effect. Wooden bus features a cur...
Bath Stickers for the Tub Beach Buddies
$9.95
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Bath Stickers for the Tub Beach Buddies Alex 633W- Foam Beach Buddies Tub Stickers by Alex® are great for fun at bath time! - Enjoy soft, imaginative fun for the tub with these colorful bathtub stickers. The chubby foam shapes are easy for little hands to hold and stick to the tub or tile when wet. - Awarded NICK JR. Magazine, Great Toys that Kids Actually Need! - Suitable for ages three and up.
Beep Beep Stickers for the Tub
$13.95
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Beep Beep Stickers for the Tub Alex 804WBuild a busy roadway in your bath! Comes with 6 sections of interconnecting roadway, cars, trucks, buses, motorcycles, traffic lights, signs and more! 27 pieces. Beep, Beep, I'm ready for my bath! - Suitable for Ages: 3+
Blazin' Buggy Racers
$54.95
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Blazin' Buggy Racers Alex 29B Little buggies, start your engines! Four-tier wooden roadway and 4 colorful roll-over race cars. Start the cars at the top and watch them flip over to the next level. Provides hours of speedway fun.
Car Wash
$38.95
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Car Wash Alex 808Splish splash fun! Line up the three included cars and wash 'em down. Comes with a hand crank that moves the conveyor belt to send your cars through. Fill the squeegee with liquid soap to lather them up! Use the spray squirter to rinse them clean. You'll clean up while you're washing up at the Car Wash, yeah! - Suitable for Ages: 2+
Colour Changing Ducks
$8.95
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Colour Changing Ducks Alex 887Amazing magical ducks change color in warm bath water Contains 1 large and 2 small color changing ducks Phthalate Free For all ages
Croc in the Tub
$5.95
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Croc in the Tub Alex 849Fun bath friend swims in the tub when you wind him up! Ages: 12 MOS+
Cuddly Kid Mirror
$29.95
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Cuddly Kid Mirror Alex 1925-3Includes signature knots to stimulate sight and touch, as well as help baby master motor skills and dexterity Cuddly kid mirror can be used in 3 ways Perfect for encouraging crawling, as well as tummy time play Attaches to crib for mirror play Crinkle sounds in arms and legs provide auditory stimulation
Draw In the Tub Crayons (6)
$7.95
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Draw In the Tub Crayons (6) Alex 639Use set of 6 bathtub crayons to draw colorful pictures on porcelain or yourself. - Suitable for Ages: 2+
Dunk and Score
$22.95
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Dunk and Score Alex 690-W-3Set comes with 3 squirter balls, hoop that suction cups to wall Batteries are included The light up scoreboard automatically keeps score and has crowd sound effects Folds up when not in use for easy storage This bath toy is phthalate-free This bath toy makes bath time fun for kids
Farm Stickers for the Tub
$9.95
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Farm Stickers for the Tub Alex 635W-6E-I-E-I-O! Let's all go to the farm with these bath time Farm stickers! Create farm scenes using these colorful stickers that easily stick onto the tile wall or tub when wet. Play with the horse, feed the cow, ride the tractor and much more for anything your little one can imagine. Stickers fit neatly into a suction cup mesh bag when not in use (but feel free to pull them out even when it's not...
First Words - Touch & Feel Cards
$14.95
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First Words - Touch & Feel Cards Alex 1434-6Go beyond standard flash cards with First Flash Cards! These flash cards promote even more learning when your little one can see and feel the cards. These double-sided cards help provide an introduction to early reading and counting skills. Each card has a different texture to help identify what the child sees. The back of each card has more interactive activities for a parent and child to explore...
Fishing in the Tub
$14.95
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Fishing in the Tub Alex 807Grab your fishing pole and hook a big one! The plastic fishing pole is the perfect size for little anglers as they hook colorful EVA foam fish. Comes with fishing pole, 3 fish, a starfish and a crab. - Suitable for Ages: 2+
Hoops For The Tub
$12.95
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Hoops For The Tub Alex 694Little squirts will have a ball in the bath with a basketball net and 3 squirting balls! The suction cup rim with mesh net mounts easily to smooth surfaces for endless tub fun.
Hopscotch - Interlocking Mats
$47.95
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Hopscotch - Interlocking Mats Alex 43WAlex's Hopscotch is a big bright EVA foam game board and comes with game markers. The Hopscotch is in ten puzzle pieces that that store in the included carrying case. The number pieces fit together to as a giant jigsaw puzzle to form the board. This durable hopscotch is great for hours of play indoors or outside. Product Description It's hassle-free hopscotch without the chalk! Kids can enj...
Hopscotch Rug
$43.95
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Hopscotch Rug Alex 43R- Bright and colorful hopscotch rug! - Nylon rug measures 76" x 24" - Includes 3 colorful beanbags - Indoor or outdoor use - Easy to roll and store Manufacturer recommended age: 3 years and up
Learn to Dress Kitty
$43.95
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Learn to Dress Kitty Alex 1491Learn to dress with Kitty! 20" (50 cm) plush cat features 11 dressing activities that help develop fine motor skills. Learn to button, snap, hook and loop, buckle, tie, zipper and more! Includes real socks and lace up sneakers!Dress and T-shirt are removable too! Suitable for age: 18 month(s) - 20" plush Kitty features 11 dressing activities to develop fine motor skills. - Brightly multi col...
Learn to Dress Monkey
$43.95
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Learn to Dress Monkey Alex 1492This toy features 11 dressing activities Kids learn to snap on straps, button, hook and loop, zipper and more This monkey helps develop fine motor skills Kids love the bright colors and different textures This cute monkey is also a great stuffed animal friend for your child Product Dimensions: 5 x 8 x 20 inches ; 15.5 ounces
Little Hands - Key Crayons
$4.95
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Little Hands - Key Crayons Alex 1479•4 chunky key shaped crayons in bright colors. •Carry anywhere on the key ring for coloring on the go! Suitable for age: 2 year(s)
Little Hands - Squeeze Scissors
$2.95
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Little Hands - Squeeze Scissors Alex 428W•A preschooler's first scissors. •Cuts only paper. •Spring action makes it so easy to cut. Suitable for age: 3 year(s)
Little Jumpers Trampoline
$142.95
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Little Jumpers Trampoline Alex 786X- Big bouncy fun - Big soft foam handle and no-slip rubber feet - Padded frame - Easy to assemble - Holds up to 70 lbs
Magnetic Boats in the Tub
$16.95
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Magnetic Boats in the Tub Alex 823W3 soft, vinyl boats have magnetic connectors! Line them up like a train in the tub. Magnets are completely encased inside so they can't rust or come loose. Phthalate-free. - Suitable for Ages: 2+
Magnetic Monsters in the Tub
$16.95
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Magnetic Monsters in the Tub Alex 883WThese 3 floating monsters attract, magnetically. Line them up, switch them around, they’ll come back together.
Mirror for the Tub
$10.95
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Mirror for the Tub Alex 811When wet, this 10" mirror sticks right to the tub wall so kids can watch as they wash! The adorable TV shape is perfect for your little soap star! Suitable for Ages: 0+
Musical Gator - Wood Music Center
$35.95
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Musical Gator - Wood Music Center Alex 1497G-3Jam, sing and play with Musical Gator. It's four musical instruments in one, so your little one can be a one tot band with this wooden music center! The beautiful, bright Musical Gator includes a rainbow xylophone, 2 mallets, cymbal, drum pad and wash board. Music is an amazing way for children to develop their own creativity, learn concentration and coordination. You'll be amazed at what yo...
Musical Owl - Wooden Musical Center
$35.95
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Musical Owl - Wooden Musical Center Alex 1497O-3Get ready to move mountains of sand with Super Sand Digger! Move the levers, pivot, dump and scoop again, just like a real construction worker! The molded hand grips are sized perfectly for little hands to grip the controls and operate this 'big rig'. The contoured seat and sturdy metal construction make this a sand box or beach activity that will keep 'em moving sand and constructing for hours...
My Art Portfolio
$21.95
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My Art Portfolio Alex 427W•Big beautiful accordion storage case to keep all of your beautiful pictures •9 expandable pockets that hold paper up to 12"x18" (30cmX45cm) •Personalize it with a 4"x6" (10cm x 15cm) photo on the front sleeve •Measures 15"H x 12"W (38cm X 48cm) Suitable for age: 3 year(s)
My First Scribble
$10.95
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My First Scribble Alex 1502 * 50-page book for beginners, just add scribbles! * Easy to follow scribbling activities on ~every page. * Includes 70 stickers. Suitable for age: 2 year(s)
My Number Puzzles
$21.95
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My Number Puzzles Alex 587Set includes 10 number puzzles Helps children improve their shape and number recognition Chunky foam is durable and easy for little hands to handle Helps kids fine tune their motor skills Pieces are washable, so parents don't have to worry about staining or stickiness! 10 chunky foam puzzles! Each puzzle has a removable number puzzle piece and a corresponding number of features...
My Tabletop Easel
$72.95
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My Tabletop Easel Alex 22WNThis is a good first easel for any youngster Includes easel, 12: x 100 foot paper roll, 4 non-spill paint cups, 4 beginner brushes, and a removable storage tray in the base This easel is very sturdy and will last beyond childhood This easel is very easy to assemble Art activities encourage a child's imagination and learning development
Paper Dispenser - 12' Paper Roll with Plastic Paper Cutter
$23.95
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Paper Dispenser - 12' Paper Roll with Plastic Paper Cutter Alex 12WWooden tabletop paper dispenser, accented in primary colors, keeps paper neat and ready for use. 12' x 100' of white drawing paper included. Ages 3 years and up.

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